Hello! I’m Fi, an advertising and PR strategist and producer.
I love all things content creation, communication, and brand strategy.

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Whether you're a startup looking to establish your brand voice, a non-profit, or an established business ready for a refresh, I'm here to collaborate, strategize, and bring your vision to life.

What I do
(and do well)

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Brand development to breathe life into your brand, giving it a personality that resonates with audiences and sets you apart in the digital landscape

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Brand positioning for healthcare, health tech and wellness brands to carve out your niche, and forge connections that go beyond transactions

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Copywriting
Brand language that speaks directly to your audience, creating impact and fuelling consistent messaging